Cre8 attended the recent Headzupbusiness Digital, Sales and Marketing expo at The Lighthouse in Wolverhampton, sitting on the Q&A panel to talk about telemarketing and telesales. We were asked what the difference is between the two, and what’s important when you’re making calls, so here are our golden rules.
- Be yourself
- No sales gimmicks, tips or tricks
- ABH – yes that’s right. If you’ve been trained in sales you may know ABC – Always Be Closing. We prefer ABH – no not actual bodily harm, but rather, Always Be Helping.
It’s no good thinking that people can buy from you if they don’t know who you are. You’ve got to be real and authentic, act, speak and behave in the way you normally would. No covering yourself up with a business façade. Being yourself allows the barriers to come down and connections to be made, allowing people to decide to buy from you so much more easily.
Please don’t use tips or tricks on the telephone! Don’t try and skip past gatekeepers or pretend you’re doing something you’re not to get through. Once people realise what you’re up to, you’re sunk! Be honest, be direct, and ask for help. Everyone loves helping, and people prefer directness, they know where they stand and can give you what you want. Everyone’s a winner!
ABH – what goes around comes around. Helping others means you receive help. Helping others provides a ripple effect in business, and you do get back what you give. Not only that, it’s pleasurable and rewarding; happiness leads to success, not the other way around. Be a giver and see the rewards fly in.
Telemarketing is what we think of as opening doors, initiating relationships, generating contacts or leads. Telesales is where you’re looking to make a sale and close it on the call, or on the telephone. These days most of us are using a variety of touches before we can expect to close a sale, and it’s this type of rounded sales and marketing campaign that Cre8 implement and operate for our clients. For us, consistency and relationships are key. Do your stuff, day in day out, week in week out, and focus on building up relationships with key people you want to work with.
If you’d like any more information on our key tips or have questions for us please do get in touch. We’ll be very glad to help.