We thought we’d share with you just what exactly goes into one of our sales campaigns; it’s not all about dialling the phone and hoping for the best!
It all starts with a cuppa of course ;), and maybe some team conversation about the plan and objectives being worked on for the client that day. We always put our heads together, to look at what we’ve done, where we’re at, and where we need to travel to. Two heads are better than one as they say, and in effect, our customers benefit from an experienced sales team, in weekly discussion about what their campaign needs.
Once a plan has been discussed it’s off to work, which can consist of adding new data to the campaign, making calls, requesting LinkedIn connections and using the web and LinkedIn to research companies. Whenever we add new data to the campaign, we are looking at what the customer wants to achieve, who they’ll need to speak with, and whether the company are likely to have a need. So there’s quite a lot of legwork, and some days we can add a lot of very targeted records through this kind of research.. If we add data we then check it all against the TPS (Telephone Preference Service) register, so we know we’ll be compliant with legislation.
Each Account manager has a bi-weekly phone call with our clients, to discuss progress and thoughts, so we never get off track and are consistently working in partnership. Ideally once a quarter we also hold a face to face review.
We also have to plan monthly e-shots and postcard campaigns for some of our customers, again this involves the Account Managers talking with the team, and the client, to come up with ideas, and also then liaising with print and design companies where required.
Telemarketing is of course one of our core services, so our Account Managers spend a lot of time talking with people, and we say with, not to, because it’s definitely a conversation. It doesn’t sound like a sales call, it’s two-way, with us looking for a need that we can solve with the client’s solution.
At the end of each day, the Account Manager sends a detailed report and summary to the client with their results and activity, so they understand how their time and money is being spent.
As you can see, there’s quite a lot of varied activity that goes into a successful campaign, and it all comes from caring about the customer and their results. If you’d like to know more about how we work or to meet our team, please get in touch on 0121 347 6601.