Why telemarketing won’t work if you’re doing these things…
Does telemarketing still work? Often, when it doesn’t, there are two fundamental reasons; do you want to know what they are?
In most cases, it’s either because –
You’re not using the right data. Either your list is too small, or you’ve got the wrong decision makers, the companies on the list are not a fit for your market…
Outsourcing: Trusting your brand in someone else’s hands
It does represent a leap of faith to engage with an external organisation to help you promote your brand. Whether you’re outsourcing marketing, sales, business development, or some other form of support, you’ll want to feel as confident as possible that the company you choose is aligned with your values, and crucially, that you can trust them to represent you …
Using active listening to improve sales results.
Have we lost the art of really listening? How would this impact our sales results, and our ability to effectively communicate? As sales people this is our most important tool. Productivity, effort, motivation and determination, marketing, all have a part to play in our results, but all of them require us to have great communication at the heart of our …